Source: http://www.prnewswire.com/news-releases/youngevityjavalution-close-merger-and-releases-2nd-quarter-earnings-125404898.html

Youngevity is a 14-year-old privately-held global direct marketing company that has been supplying hundreds of thousands of customers and resellers with innovative products since 1997.  It has customers in more than 65 countries and over 30,000 active distributors in the United States.   The company is headquartered in San Diego, CA with over 60 full time employees.

Source:  http://www.prnewswire.com/news-releases/javalution-coffee-company-jcof-inks-merger-agreement-with-youngevity-essential-life-sciences-124091514.html

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MIAMI, Dec. 28 /PRNewswire-FirstCall/ — Javalution Coffee Company, (Pink Sheets: JCOF), a fully vertical coffee roasting and distribution company, owner of the multi-level marketing brand, JavaFit (www.myjavafit.com), and the retail brand, Cafe La Rica, as well as the category creator of functional gourmet coffee proudly announces that its roasting operation is now Fair Trade Certified. CLR Roasters, a wholly owned subsidiary of Javalution Coffee Company, received its Fair Trade Certification from TransFair USA. CLR Roasters also met the strict standards to become a Certified Organic roaster on 9/29/2009. Dave Briskie, CEO, said, “We are proud to participate in a program that insures that farmers and growers are treated fairly and will improve the quality of life for their families and their local communities.” Javalution Coffee Company strongly believes that consumer demand for fair trade certified products is rising and the company is poised to capitalize on this growing segment of the coffee market. CLR Roasters will be producing several fair trade organic coffees beginning early in the year. JavaFit, the brand Javalution Coffee Company sells via network marketing, has introduced four items that will be Fair Trade Organic and will be offering its first Fair Trade Organic Fortified coffee very soon. “Many of our Private Label and retail customers have been requesting us to produce Fair Trade Coffees,” said Ernesto Aguila, President of the roasting division. He also stated, “This certification should provide us a nice growth platform going into 2010.”

For more information please visit www.myjavafit.com or email shareholders@javalution.com

SOURCE Javalution Coffee Company

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MIAMI, Dec. 9 /PRNewswire-FirstCall/ — Javalution Coffee Company, (Pink Sheets: JCOF):, a fully vertical coffee roasting and distribution company, owner of the network marketed brand, JavaFit (www.myjavafit.com), and the retail brand, Cafe La Rica, as well as the category creator of functional gourmet coffee, discloses triple digit revenue growth for both October 2009 and November 2009 when compared to 2008 results. The company will release its 4th quarter and year end 2009 earnings early in 2010 and fully expects to maintain a 100% plus increase in revenue growth for the balance of the 4th quarter of 2009.

Dave Briskie, CEO of Javalution Coffee Company, said, “Our diversified revenue model is clearly working. Both of the companies targeted distribution channels are growing at higher rates than their industry peers.” Javalution Coffee Company is experiencing success growing two company owned brands in two distinct distribution channels. The company is poised to continue accelerating it revenue through both of its brands. JavaFit, marketed via a network marketing platform, continues to experience explosive growth, while the company’s wholly owned subsidiary, CLR Roaster’s Cafe La Rica brand, should see continued growth on the news that it will be expanding its retail presence due to new distribution contracts with DM Distribution, Tree of Life, and DPI. Ernesto Aguila, President of the roasting division, stated, “these distribution relationships will assist the expansion of the Cafe La Rica brand into major retailers, including many retailers beyond the state lines of Florida.” Cafe La Rica is currently sold throughout the state of Florida in Wal-Mart and Winn Dixie stores. Tree of Life is planning to distribute Cafe La Rica into Publix Stores, and DPI plans to distribute Cafe La Rica throughout the West Coast into various well known retailers.

For more information visit http://www.myjavafit.com/garycameron or email shareholders@javalution.com.

SOURCE Javalution Coffee Company