Youngevity is a 14-year-old privately-held global direct marketing company that has been supplying hundreds of thousands of customers and resellers with innovative products since 1997.  It has customers in more than 65 countries and over 30,000 active distributors in the United States.   The company is headquartered in San Diego, CA with over 60 full time employees.

Source:  http://www.prnewswire.com/news-releases/javalution-coffee-company-jcof-inks-merger-agreement-with-youngevity-essential-life-sciences-124091514.html

Each kit contains:

1 each of ALL of the New Marketing Materials

1 New Opportunity Video DVD

All ICBs who are active with a minimum $50.00 autoship will be receiving one of these new kits!

The new business is to supply more ships that belong to Carnival Cruise Lines.  The fact that Carnival Cruise Lines uses Javalution is a testimonial to the fact that Javalution (and JavaFit) have a top of the line product.

New compensation plan changes are in the works for JavaFit.  Some of those changes I expect will help affiliates, who are now known as Independent Coffee Brokers, tackle other markets.

Source:  http://www.marketwire.com/press-release/JAVALUTION-JCOFPK-Expands-Cruise-Line-Business-Contract-Positively-Impacts-4th-Quarter-1373316.htm

In the world of Direct Sales, one of the all time greatest success stories is that of how Mary Kay Cosmetics grew from a small company in Dallas to become a global power.  Mary Kay is one of the world’s best selling brands with operations in over 37 countries.  The person who led that growth as chairman for many years is a man named John Richon.  John is known not only for his achievements with Mary Kay but for his knowledge of how Direct Selling works.  He is truly a visionary business leader.

John now heads his own family owned company, Richmont Holdings, which is based in Dallas, Texas.  The Richmont team is a talented group of experts in Direct Selling and in all of the skills that help build a business such as Marketing, Sales, Finance, and Strategic Planning.

Javalution (JCOF.PK), owners of the JavaFit Coffee brand, have formed an alliance with John Richon and his team at Richmont.  In this alliance, Richmont will work closely with Javalution Coffee Company to help grow sales and Direct Sales efforts.

Official announcement to be made later this week.

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MIAMI, Jan. 8 /PRNewswire-FirstCall/ — Javalution Coffee Company, (Pink Sheets: JCOF), a fully vertical coffee roasting and distribution company, owner of Network Marketing brand, JavaFit (www.myjavafit.com), and retail brand, Cafe La Rica, as well as the category creator of functional gourmet coffee announces the addition of Mike Bridge. Mr. Bridge, a former Master Affiliate from competitor Healthy Coffee (HCEI), is a direct marketing expert and a welcomed addition to the JavaFit team. “Having Mike Bridge join our organization brings major league credibility to our Network Marketing Program,” said Scott Pumper, President of Javalution Coffee Company. “Mike Bridge has been a successful networker with many powerful companies in our industry including, Herbalife, Excel Communications, Nutrition for Life and many others,” Pumper stated.

Mr. Bridge elaborated on why he joined JavaFit: “My best successes in Network Marketing take place when I work with a product that is widely used. Coffee is as good as it gets. In this economy people are watching their costs. If you want a global company you have to have a product line that is affordable to all. JavaFit has all the tools for explosive growth – opportunity videos, online training sessions, banners, coffee air pots, leadership and opportunity calls, fabulous products and more. This will help people duplicate, which is the key to growth and success in our industry. Never before have I been involved in a network marketing company this young that has all the tools in place to be a true force in the Network Marketing business. I am confident that JavaFit will become a legacy company.”

For more information please visit www.myjavafit.com or email shareholders@javalution.com

SOURCE:  Javalution Coffee Company

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Pleased help us welcome Maria Xenos of St. Louis, Missouri (USA) to the JavaFit Team.  Maria owned a prominent fabricating company in St. Louis for many years.  Her experience owning and managing a corporation will be an asset to our team.

We look forward working with Maria as we establish our presence in St. Louis.  Maria has also indicated she is quite interested in helping churches and other non-profit organizations raise money through JavaFit Functional Coffee.

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Please help me welcome Joe Terry of Redondo Beach, California, (USA).  Bringing us many years experience with the MLM industry, Joe will be helping us establish our presence in the state of California.

Joe brings to the team experience with MLM and fund raising for non-profit organizations.  Joe also works as a software developer.  His computer background brings us, among other things, knowledge and insight on Internet Marketing.

We are pleased to have Joe on our JavaFit team and look forward to working with him as we bring JavaFit into 2010 and beyond.

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