Yesterday, Javalution Coffee Company (JCOF.PK) announced the official closing of the merger with Youngevity Essential Life Sciences (YGY). The merger became effective July 11, 2011.
Youngevity / Javalution Close Merger; Second Quarter Earnings Released
JCOF.PK, Mergers & Acquisitions
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Jul 132011
Jun 172011
Just as markets closed today, the Javalution Coffee Company (JCOF) announced a merger agreement with Youngevity Essential Life Sciences.
Youngevity is a 14-year-old privately-held global direct marketing company that has been supplying hundreds of thousands of customers and resellers with innovative products since 1997. It has customers in more than 65 countries and over 30,000 active distributors in the United States. The company is headquartered in San Diego, CA with over 60 full time employees.
According to a Market Wire Press Release on December 23, Javalution Coffe Company has expanded the cruise line part of their customer base. This has helped Javalution bring a very strong end to 2010.
The new business is to supply more ships that belong to Carnival Cruise Lines. The fact that Carnival Cruise Lines uses Javalution is a testimonial to the fact that Javalution (and JavaFit) have a top of the line product.
New compensation plan changes are in the works for JavaFit. Some of those changes I expect will help affiliates, who are now known as Independent Coffee Brokers, tackle other markets.
JAVALUTION (JCOF.PK) Expands Cruise Line Business
As announced on the JavaFit Leadership Call tonight, an extraordinary new resource has been added to our team.
In the world of Direct Sales, one of the all time greatest success stories is that of how Mary Kay Cosmetics grew from a small company in Dallas to become a global power. Mary Kay is one of the world’s best selling brands with operations in over 37 countries. The person who led that growth as chairman for many years is a man named John Richon. John is known not only for his achievements with Mary Kay but for his knowledge of how Direct Selling works. He is truly a visionary business leader.
John now heads his own family owned company, Richmont Holdings, which is based in Dallas, Texas. The Richmont team is a talented group of experts in Direct Selling and in all of the skills that help build a business such as Marketing, Sales, Finance, and Strategic Planning.
Javalution (JCOF.PK), owners of the JavaFit Coffee brand, have formed an alliance with John Richon and his team at Richmont. In this alliance, Richmont will work closely with Javalution Coffee Company to help grow sales and Direct Sales efforts.
Official announcement to be made later this week.
Dec 282009
Javalution Coffee Company (JCOF.PK) Announces Fair Trade Certification
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MIAMI, Dec. 28 /PRNewswire-FirstCall/ — Javalution Coffee Company, (Pink Sheets: JCOF), a fully vertical coffee roasting and distribution company, owner of the multi-level marketing brand, JavaFit (www.myjavafit.com), and the retail brand, Cafe La Rica, as well as the category creator of functional gourmet coffee proudly announces that its roasting operation is now Fair Trade Certified. CLR Roasters, a wholly owned subsidiary of Javalution Coffee Company, received its Fair Trade Certification from TransFair USA. CLR Roasters also met the strict standards to become a Certified Organic roaster on 9/29/2009. Dave Briskie, CEO, said, “We are proud to participate in a program that insures that farmers and growers are treated fairly and will improve the quality of life for their families and their local communities.” Javalution Coffee Company strongly believes that consumer demand for fair trade certified products is rising and the company is poised to capitalize on this growing segment of the coffee market. CLR Roasters will be producing several fair trade organic coffees beginning early in the year. JavaFit, the brand Javalution Coffee Company sells via network marketing, has introduced four items that will be Fair Trade Organic and will be offering its first Fair Trade Organic Fortified coffee very soon. “Many of our Private Label and retail customers have been requesting us to produce Fair Trade Coffees,” said Ernesto Aguila, President of the roasting division. He also stated, “This certification should provide us a nice growth platform going into 2010.”
For more information please visit www.myjavafit.com or email shareholders@javalution.com
SOURCE Javalution Coffee Company
